Alps & Meters began with the discovery of a vintage ski sweater on a snow-filled trip to the village of Åre, Sweden. Since inception, it has been our mission to build a brand on a set of traditional values that reflect our deep appreciation for authentic alpine sport and to create timeless alpine apparel with uncompromising performance.
WE BELIEVE IN SIMPLE, TIMELESS ALPINE TRADITIONS
BORN IN THE MOUNTAINS OF EUROPE.
DESIGNED IN NEW ENGLAND, USA.
Alps & Meters culture, stories, and products reflect the timeless, nostalgic, and rich experiences that many of us have enjoyed in mountain villages around the world.
The word “Alps” is meant to transport to mountain ranges, snow filled slopes, evergreen tree lines, cable cars, and warm après celebrations.
"Meters" was chosen for its powerful double meaning: first, referring to the height and majesty of the mountains and second, the unit of measure on vintage yellow tape used by garment tailors to produce apparel of exceptional fit and workmanship.
OUR BELIEFS AND MISSION
Alps & Meters exists to uphold the classic traditions of alpine sport.
Our mission is to ensure that, through conscious business practices and an attitude of continuous improvement, we ensure the longevity and sustainability of these traditions that we love.